How We Plan to Sign 30+ High-Ticket Clients in Q1 2025

Episode Summary

In this episode of Building in Public with David Ellis (Founder of beetu.be), we break down their ambitious goal of signing 30+ high-ticket clients in Q1 2025. 

They share the strategy behind their plan, including increasing ad spend, leveraging LinkedIn as their primary marketing channel, and using a demand generation approach over traditional lead generation.

We also discuss how beetu.be has evolved as a business, the importance of finding product-market fit, and the role of Unique Useful Insights (UUI) in cold advertising. Plus, they dive into tracking ad performance, preventing ad fatigue, and keeping themselves accountable by sharing progress updates along the way.

Meet the Hosts

David Ellis – Founder of beetu.be

David is a B2B growth strategist and the driving force behind beetu.be, a consultancy that helps businesses scale using demand generation and high-ticket client acquisition strategies.

Stacey Cruickshanks – Creative Director at beetu.be

Stacey oversees creative strategy at beetu.be, helping businesses craft impactful marketing content that educates and engages their audience.

Key Takeaways

What is the plan for signing 30+ high-ticket clients in Q1 2025?

David and Stacey outline their strategy, including doubling their ad spend, refining their messaging, and optimising LinkedIn campaigns.

How has beetu.be evolved as a business?

Starting as an SEO agency, beetu.be transitioned into a B2B growth consultancy, refining its services and systems before scaling.

What early campaign metrics indicate a strong start?

Within the first two weeks of January, ad performance exceeded expectations, with a lower cost per demo than initially projected.

What’s the difference between product-market fit and market resonance?

Market resonance is about aligning messaging with the right audience, while product-market fit ensures the business can deliver results consistently at scale.

Why is LinkedIn the primary marketing channel?

With 80% of leads coming from LinkedIn, beetu.be has found it to be the most effective platform for high-ticket B2B client acquisition.

How do cold ads and Unique Useful Insights (UUI) drive engagement?

Instead of direct selling, beetu.be’s cold ads focus on educational content that builds trust, positioning them as thought leaders in the space.

How does beetu.be track ad performance daily and weekly?

Key performance indicators (KPIs) such as cost per demo and close rates are monitored to ensure marketing spend remains efficient and scalable.

Demand generation vs. lead generation: What’s the difference?

Lead generation targets in-market buyers now, while demand generation nurtures relationships by educating potential clients for long-term conversion.

Why should businesses focus on value-based, educational content?

Rather than hard-selling, beetu.be focuses on delivering insights that build trust, making potential clients more likely to convert when they’re ready.

How does accountability play a role in achieving this goal?

By sharing regular updates internally and publicly, David and Stacey ensure transparency and continuous learning throughout the process.

What insights are shared in the beetu.be newsletter?

Subscribers get exclusive behind-the-scenes updates on campaign performance, growth strategies, and learnings before they’re posted publicly.

Chapters and Time Stamps

[00:00] – How We Plan to Sign 30+ High-Ticket Clients in Q1 2025

[01:01] – Business Evolution and Finding Product-Market Fit

[03:55] – Positive Early Campaign Metrics in January

[06:00] – Finding Product-Market Fit vs. Market Resonance

[10:06] – LinkedIn as the Primary Marketing Channel

[14:11] – Cold Ads: Unique Useful Insights (UUI) and Non-Commercial Content

[18:26] – Tracking Ad Performance Daily and Weekly

[21:28] – Demand Generation vs. Lead Generation Strategies Explained

[24:23] – Teaching Clients to Create Value-Based, Educational Content

[28:21] – Keeping Accountable: Sharing Progress Updates

[29:11] – Newsletter Updates for Results and Insights

About the Podcast

Building in Public with David Ellis, is a podcast that takes you behind the scenes of B2B growth strategies, marketing experiments, and client acquisition tactics. 

Hosted by David Ellis from beetu.be, each episode delivers real-world insights on demand generation, scaling businesses, and high-ticket client acquisition. Subscribe to stay updated on their journey and learn proven strategies for your own business!